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Why Us?

Saral Houseware Pvt. Ltd. is very well known by its brand name " Esteelo ".

The founder shri Ashok Shah, the original pioneer of stainless steel hot pot, brought a big revolution in whole thermoware houseware and hotelware industry by inventing for the first time ever the complete stainless steel double wall insulated hotpot casserole . A leader and a name synonymous with enterprise, excellence and success, it is innovative and versatile in its thought process strong and unrelenting in its operations. We are currently catering to more than 500 customers in over 20 countries around the world. Saral Houseware Pvt. Ltd. has crafted its success story by fully having in-house facility of making its own Designs through qualified Design Engineers.

We do business in PAN India as well as Overseas.

We are progressing ahead of our competitors owing to the following factors:

    •State-of-the-art infrastructural facility


    •Advanced technologies and machines


    •Experienced manpower


    •Durable and lasting products


    •Transparent business dealings